← Back to Showcase SGA Dental Partners Marketing Showcase
SGA Dental Partners

YouTube Script Gallery

5-video funnel sequence — content planning reference for the Innovative Dental channel

138K
Channel Subscribers
23M+ total views
Presenter
Dr. Grant Olson
Channel
Innovative Dental
Videos
5 — Funnel Mapped
Prepared
March 2026

Funnel Sequence

Awareness
Video 1
DSO Regret
12-15 min
Awareness
Video 2
Valuations
10-12 min
Consideration
Video 3
Model Comparison
15-18 min
Consideration
Video 4
Partner Review
12-15 min
Conversion
Video 5
Inside SGA
10-12 min
7/10
REGRET IT
Top of Funnel — Awareness 12-15 min

Why 7 Out of 10 Dentists Regret Selling to a DSO (And What to Do Instead)

Target Keyword
selling dental practice to DSO
Target Avatar
Dr. Mark Hendricks (52, exhausted, solution-aware)
Awareness Level
Solution-Aware
DSO regret sell dental practice dental practice valuation DSO vs private practice practice exit strategy +15 more
Performance Prediction
Highest traffic potential in the set. "7 out of 10" stat is specific, surprising, and searchable. Expect strong CTR from the thumbnail stat treatment. Best organic reach potential due to target keyword volume. Ideal as first upload — seeds the funnel and builds channel credibility with a problem-aware audience.

Retention Strategy

Timestamp Drop-Off Risk Countermeasure
0:10-0:30 "This doesn't apply to me" Pattern interrupt with data visual at 0:15
2:30 First segment ends, natural pause Mini-hook: "But here's the one that really caught me off guard..."
5:00 Mid-video sag Open loop: "I'll show you the 6-point checklist — but reasons 4 and 5 are the ones nobody talks about"
8:15 "I've heard enough" threshold Pattern interrupt: change visual format entirely, increase energy
10:00 May leave before "what to do" payoff Mini-hook at 9:45: "Okay, here's where this gets useful for you specifically"

Full Script

Hook (0:00-0:05)
Dr. O, tight frame, direct to camera. No intro animation. No music. Just him.

"Seven out of ten dentists who sell to a DSO end up frustrated, annoyed, or flat-out regretful. And I know that number is real — because I've talked to hundreds of them."

[TEXT ON SCREEN: "7 out of 10 regret it." — Dentist Advisors research]
Pattern Interrupt + Context (0:05-0:42)
Cut to data graphic — simple bar chart or stat card with source cited.

"That stat comes from the Dentist Advisors podcast — they work with practice owners every single day on financial planning and transitions. And what they found is that the vast majority of dentists who sold to a DSO say, quote, 'it's not what they thought.' One of them — a guy who walked away with ten million dollars in cash — still told them, 'I wish I would have never done this.'"

"Now think about that. Ten million dollars. And he still regrets it. That tells you this isn't about the money. There's something deeper going on."

[TEXT ON SCREEN: "I wish I would have never done this." — Practice owner, $10M cash at close]
Promise + Open Loop (0:42-1:30)

"So here's what we're going to do in this video. I'm going to break down the five biggest reasons dentists regret their DSO sale — and these aren't the obvious ones you'll read in a forum post. These are the patterns I see over and over again when I talk to owners who've been through it."

"And the fifth one — buyer's remorse — is the one that keeps people up at night, because by the time you feel it, it's too late to undo."

"But I'm also going to give you something practical at the end. A six-point checklist — the exact questions you should be asking any DSO before you sign anything. Whether you're actively exploring a sale or just starting to think about it, this checklist will save you from joining the wrong side of that seven-out-of-ten statistic."

Reason 1: Loss of Identity (1:30-3:15)

"Reason number one: loss of identity. And I don't mean your sign gets changed — although sometimes that happens too. I mean the entire feel of your practice changes in ways you didn't expect."

"Here's what dentists tell me. They say, 'I spent 20 years building something. My team knows every patient by name. Mrs. Johnson brings cookies on Fridays. We sponsor the Little League team. And then one day there's a corporate playbook sitting on my front desk and a regional manager calling to ask why my supply spend is above benchmark.'"

"The big corporate DSOs — the Gen2 model, the cookie-cutter approach — they standardize everything. Same supplies in the same place in every office. Same scheduling templates. Same scripting for your front desk. If you built something with a specific culture, a specific patient experience — that standardization doesn't feel like support. It feels like erasure."

[TEXT: "Some DSOs require branding or procedural changes that could alter the practice's reputation." — Dentaltown research]
Reason 2: Production Pressure Trap (3:15-5:00)

"Reason number two: production pressure. This is the one I hear about the most, and it's the one that damages the profession."

"Here's a direct quote from a dentist: 'I was told when I was hired that my indirect to direct restoration ratio needed to be 2:1.' Think about what that means. Before you even look in a patient's mouth, someone has decided how many crowns you need to be doing."

"Another one said — 'Decisions about your production are being made by people wearing suits in a boardroom.' People wearing suits in a boardroom. Not clinicians. Not your peers. People whose job it is to hit a revenue number."

Reason 3: Equity Dilution and Hidden Terms (5:00-6:45)

"Reason number three: the money isn't what you think. When a DSO offers you a multiple — let's say seven times EBITDA — that number sounds great. But some DSOs manipulate the math. They factor in the note you carry back to them. They layer in management fees that reduce your effective payout."

"Then there's the equity piece. A lot of DSOs now offer you equity in the larger company. That sounds amazing. But some of those equity provisions have clawbacks. As one advisor put it: 'The equity did not turn out to be what they thought.'"

Reason 4: Staff Turnover + Culture Destruction (6:45-8:15)

"Reason number four: your team leaves. And when your team leaves, your patients leave."

"Here's a patient review that stopped me cold: 'Dr. Jones is gone, there's been two to three new doctors there, and all the old staff are gone.'"

"Your hygienist who's been with you for twelve years? She didn't sign up to work for a corporation. And here's the industry data — over 76% of dental practices now find it 'extremely challenging' to recruit hygienists. So when your staff leaves, you can't just replace them."

[TEXT: "Dr. Jones is gone. All the old staff are gone." — Patient describing post-acquisition experience]
Reason 5: Buyer's Remorse — The Irreversibility Problem (8:15-9:45)

"Reason number five: it's irreversible. And that's the part that really weighs on people."

"When you sell your practice to a DSO, you can't un-sell it. You signed a work-back agreement — three years, five years, sometimes longer. And if it's not what you expected? If the support doesn't materialize? You're stuck."

"This is why that guy with ten million dollars still wishes he hadn't done it. Because you can't put a price on waking up every morning and loving what you do. And when that gets taken from you, no check makes up for it."

The 6-Point Checklist (9:45-11:30)
Switch to on-screen checklist graphic. New visual format. Energy picks up.

"If you're exploring your options — here are six things I'd look for before you partner with anyone."

1.Do you keep your name? Not "we'll discuss it later." Yes or no.
2.Do you keep your team? Ask for the benefits package in writing before you sign.
3.Who makes clinical decisions? If a regional manager has input on your treatment planning — that's not autonomy.
4.What's the PE track record? Has this firm done this before? Can you call those partners?
5.What happens after the deal? Not the first 90 days. Year two. Year three. Year five.
6.Can you call existing partners? Partners you choose — in a market you choose — who will tell you the truth.
CTA Bridge (11:30-12:15)

"Now, I'll be transparent with you. I'm a partner at SGA Dental Partners. And the reason I'm a partner is because when I ran through this exact checklist, the answer was yes on all six. My practice — Innovative Dental here in Springfield — kept its name, kept its team, kept its way of doing things."

"But I'm not here to pitch you. I'm here to make sure you have the right questions before you talk to anyone — whether that's us or somebody else."

SEO Description

# YouTube Description
Why do 7 out of 10 dentists regret selling to a DSO? I've talked to hundreds of practice owners who made the leap — and most of them say it wasn't what they expected. In this video, I break down the 5 biggest reasons dentists regret their DSO sale, what the data actually shows, and what to look for if you're considering a partnership instead of a traditional sale.

Timestamps:
0:00 - The stat that shocked me
0:42 - Why this matters to every practice owner
1:30 - Reason #1: Loss of identity
3:15 - Reason #2: The production pressure trap
5:00 - Reason #3: Equity dilution and hidden terms
6:45 - Reason #4: Staff turnover and culture destruction
8:15 - Reason #5: Buyer's remorse (the irreversibility problem)
9:45 - What to look for instead (the 6-point checklist)
11:30 - The free assessment I wish I'd had

FREE Practice Partnership Assessment:
https://sgadental.com/assessment

Want to talk confidentially about your practice?
https://sgadental.com/conversation

#DSO #DentalPractice #SellDentalPractice #DentistLife #PracticeOwner #DentalPartnership #DSOprosandcons #DentalPracticeValuation #PrivateEquityDental #DentalBusiness #SGA #DentalTransition #PracticeManagement #DSOregret #DentalIndustry #DentistBurnout
WHAT'S IT
WORTH?
7-9x EBITDA
Top of Funnel — Awareness 10-12 min

The Truth About Dental Practice Valuations in 2026

Target Keyword
dental practice valuation
Target Avatar
Dr. Mark Hendricks + Dr. James Whitfield
Awareness Level
Solution-Aware to Product-Aware
dental practice valuation how much is my dental practice worth dental EBITDA multiples sell dental practice +16 more
Performance Prediction
Second highest search volume in the set. "Dental practice valuation" is a transactional-intent keyword — viewers searching this are actively exploring an exit. Give the EBITDA multiple range early (7-9x) to hook financial-minded searchers, then use the variables to keep them watching. Strong candidate for paid promotion targeting practice owners in the 45-65 demographic.

Full Script

Hook (0:00-0:05)
Dr. O, direct to camera. Slightly wry expression.

"Your dental practice is probably worth more than you think — or less than you hope. And the difference between those two numbers can be millions of dollars."

EBITDA 101 (1:15-3:00)
Switch to on-screen financial breakdown. Calculator-style graphic. Dr. O narrates as numbers appear.

"Alright, let's start with the number that determines everything: EBITDA. That's Earnings Before Interest, Taxes, Depreciation, and Amortization."

"Take your total revenue. Let's say you're doing two million a year. Subtract your operating expenses — but NOT your own salary. In a valuation context, they're going to look at your owner compensation and normalize it. If you're paying yourself $400K and the market rate for an associate to do your clinical work is $250K, they'll adjust. The difference — that $150K — goes back into your EBITDA."

"After all the adjustments, let's say your adjusted EBITDA comes out to $500K. That's the number that gets multiplied."

The 2026 Multiple Range (3:00-4:30)
Graphic showing a spectrum from 6x to 12x with markers for different practice tiers.

"In 2026, dental practice EBITDA multiples for DSO and PE-backed acquisitions are generally running in the six to twelve times range. The sweet spot for most quality general practices is seven to nine times EBITDA. That means if your adjusted EBITDA is $500K, you're looking at a valuation between $3.5 million and $4.5 million."

[ON SCREEN: $500K EBITDA x 7-9x = $3.5M - $4.5M]
5 Factors That Drive Your Multiple Up (4:30-6:30)
Numbered list appearing on screen with green upward arrows.

1. Multiple locations. You represent a platform, not just a single practice. There's a cluster premium built in.

2. Strong and stable team. Low turnover, experienced hygienists, reliable office manager — that de-risks the acquisition.

3. Growth trajectory. Revenue trending up 5-10% year over year tells a buyer there's upside.

4. Payer mix. A meaningful fee-for-service component or strategic insurance participation means your effective revenue is worth more per dollar. This can swing your valuation by a full multiple point.

5. Geographic value. DSOs don't just buy practices — they buy markets. If you're in a market where they're building density, they'll pay a premium.

3 Factors That Drive Your Multiple Down (6:30-8:15)
Same numbered list format but with red downward arrows.

1. Owner dependency. If you do 85% of the production and every patient is "your" patient — a buyer is purchasing a job, not a business. And if you leave, the value walks out with you.

2. Deferred maintenance. Aging equipment, a lease coming up for renewal with no extension option, outdated technology. It all comes out of your valuation.

3. Bad books. Comingling personal expenses, not tracking production by provider, not having clean P&Ls going back three years. Clean, organized, verifiable financial records are worth more to your valuation than almost any other single factor.

How PE-Backed Groups Value Differently (8:15-9:30)

"When an individual buyer values your practice, they're looking at what they can earn as an owner-operator. When a PE-backed group values your practice, they're looking at your practice as a component of a larger platform. This is called the 'multiple arbitrage.' Your practice might be worth seven times on its own, but inside a platform of a hundred practices, the combined entity might be valued at ten or twelve times."

"The retained minority equity position will be far more valuable in the future than if the doctor had kept 100% of the practice."

The Biggest Valuation Mistake (9:30-10:15)

"The biggest valuation mistake I see practice owners make is evaluating the cash number without evaluating the partner."

"A seven-times multiple from a firm that has built eight dental platforms over 38 years and returned four billion dollars to partners is not the same as a seven-times multiple from a fund that's doing its first dental deal. Don't just ask 'what's my multiple?' Ask 'who am I partnering with, what's their track record, and what does year three look like for their existing partners?'"

SEO Description

How much is your dental practice actually worth in 2026? In this video, I break down exactly how PE-backed groups and DSOs value dental practices — including the EBITDA calculation most owners get wrong, what drives multiples up or down, the current range of 7-9x for quality practices, and how to avoid the biggest valuation mistakes I see practice owners make.

Timestamps:
0:00 - Your practice is worth more (or less) than you think
1:15 - EBITDA 101: The number that determines everything
3:00 - The 2026 multiple range: 7-9x for quality practices
4:30 - 5 factors that drive your multiple UP
6:30 - 3 factors that drive your multiple DOWN
8:15 - How PE-backed groups value differently than individual buyers
9:30 - The biggest valuation mistake I see owners make

FREE Practice Partnership Assessment: https://sgadental.com/assessment

#DentalPracticeValuation #SellDentalPractice #DentalEBITDA #PracticeValuation #DentistBusiness #DSO #DentalPracticeTransition #PrivateEquityDental #DentalBusiness #DentalMultiples #SGA
DSO vs Private
vs PARTNERSHIP
Which Wins?
Middle of Funnel — Consideration 15-18 min

DSO vs Private Practice vs Dental Partnership: Which Model Wins in 2026?

Target Keyword
DSO vs private practice
Target Avatars
Dr. Mark Hendricks + Dr. Priya Nair
Awareness Level
Solution-Aware (needs framework)
DSO vs private practice dental practice model comparison dental partnership model dental career path +16 more
Performance Prediction
Widest audience reach — this video serves both practice owners AND associates. The three-way comparison is a differentiator; most content only covers two options. The "novel frame" hook (most dentists don't know there's a third model) is the strongest curiosity trigger in the set. Highest watch time potential due to 16-minute format with matrix format maintaining visual interest throughout.

Full Script — Key Segments

Hook (0:00-0:05)

"I've worked inside all three models — corporate DSO, private practice, and partnership. And what nobody tells you is that the best option depends entirely on one question most dentists never ask themselves."

The Outdated Debate (0:38-1:30)

"Here's why the old 'DSO versus private practice' debate is outdated. That debate assumes there are only two options: go it alone or sell to corporate. But over the last five to ten years, a third model has emerged — dental partnership, invisible DSO, IDSO, DPO — where you sell a portion of your practice, retain equity in a larger platform, keep your name and your team, and get operational support without giving up clinical control."

The Comparison Matrix (6 Dimensions)
Full-screen graphic: Corporate DSO | Private Practice | Dental Partnership scored across 6 rows.
Dimension 1: Income
Corporate DSO
$$ Capped
$150-250K + production
Private Practice
$$$$ Variable
$400K+ but high risk
Partnership
$$$$$ Diversified
Cash + income + equity
Dimension 2: Clinical Autonomy
Corporate DSO
Low
Production ratios mandated
Private Practice
Total
But isolated
Partnership
Full + community
Autonomy + peer network
Dimension 5: Exit Value (Most Important)
Corporate DSO
Zero
No asset to sell
Private Practice
1x-1.5x revenue
All eggs, one basket
Partnership
Cash + platform equity
Second bite of the apple
Who Should Choose What (14:00-15:15)

"If you're a brand-new associate with $300K in debt — a quality DSO associateship can be a great short-term move. Just don't plan to stay forever."

"If you're five to ten years in, you love running your own show, you have the energy for the business side, and your practice is in a growth phase — private practice might be exactly right for you right now."

"If you're mid-career, you've built something you're proud of, but you're tired of the admin weight, you want to diversify your financial risk, and you want to be around peers who make you better — a genuine partnership is worth exploring. Not every partnership. The right one."

"If you're approaching retirement and you need a succession plan that doesn't require you to hand over the keys to a stranger — a partnership that lets you transition gradually, stay involved as long as you want, and leave on your terms is worth more than a big check with a three-year work-back."

SEO Description

DSO vs private practice vs dental partnership — which practice model actually wins in 2026? I've worked inside all three models, and in this video I give you the honest comparison nobody else will. I break down income potential, clinical autonomy, lifestyle, growth ceiling, exit value, and clinical freedom across all three models — with real numbers and real examples.

Timestamps:
0:00 - I've worked inside all three models
0:38 - Why the old DSO vs private debate is outdated
1:30 - The comparison matrix (6 dimensions)
8:30 - Dimension 5: Exit value and wealth building
12:00 - The model that doesn't get talked about
14:00 - Who should choose what (honest recommendation)

FREE Practice Partnership Assessment: https://sgadental.com/assessment

#DSO #PrivatePractice #DentalPartnership #DSOvsPrivatePractice #DentistCareer #DentalBusiness #PracticeOwnership #DentalPartner #ClinicalAutonomy #DentalCareerPath #SGA
HONEST
REVIEW
Dr. Matt Cavendish
Middle of Funnel — Consideration 12-15 min

What Really Happens After You Join a DSO (A Partner's Honest Review)

Target Keyword
DSO partnership experience
Format
Interview — Dr. O + Dr. Cavendish
Awareness Level
Product-Aware (needs proof)
Production Note: This is a structured interview guide, not a word-for-word teleprompter script. Dr. Cavendish should speak in his own words, guided by beat prompts. Two-camera setup required.
DSO partner review what happens when you join a DSO dental partnership honest review clinical mentorship dental +16 more
Performance Prediction
Highest conversion potential in the set. The "before I partnered, I was terrified" hook is emotionally direct and mirrors the viewer's current state. The timeline structure (Day 1, 90 days, 6 months, 1 year) creates a narrative arc that drives watch time. The 16.5% revenue + 100% staff retention data points are the most specific social proof in the funnel — expect these to drive direct CTA clicks.

Interview Structure + Key Beats

Hook (0:00-0:05)
Dr. Cavendish leads — Dr. O does not appear first.

DR. CAVENDISH: "Before I partnered, I was terrified. I'd heard all the horror stories. I thought I was going to lose everything I'd built. Here's what actually happened."

Dr. O Intro (0:05-0:30)

DR. O: "Today I'm sitting down with Dr. Matt Cavendish. He's been a practicing dentist for over 20 years. He joined a dental partnership, and I asked him to come on and tell you the truth about the experience — the good and the bad. I told Matt: be honest. If something didn't work, say it. If something surprised you, share it. This only works if it's real."

Timeline Structure — Key Beats
Day 1
DR. O asks: "Okay, Day 1 arrives. You've signed. What actually changed?"
Cavendish hits: Almost nothing visible to patients. Same team, same name, same schedule. Behind the scenes — billing/payroll/HR transition started. The biggest surprise: how much didn't change.
90 Days
Cavendish hits: Admin burden started lifting. Payroll handled, benefits upgraded, compliance taken care of. Unexpected thing: the peer community. Getting on calls with other partners and realizing they had the same challenges.
Key quote: "The thing I didn't expect was how much I'd learn from the other doctors. I'd been doing this for 20 years and I was suddenly getting better."
6 Months
Cavendish hits: Paired with clinical mentor. Started observing advanced procedures. Felt the complacency lifting. Saw his practice through new eyes.
Key quote: "When you have been in dentistry for 20 years like I have, sometimes it is not as fun as it used to be. So to be able to do a complex case like this, with somebody who is also working at a very high skill level — it is fun."
1 Year — Results
+16.5%
Revenue TTM
100%
Staff Retention
Beating
EBITDA Plan
The All-On-Four Moment (8:45-10:00)
This is the emotional peak of the interview. The "it's fun again" moment after two decades of complacency.

DR. O: "Tell me about that first all-on-four."

Cavendish describes observing his first all-on-four with his mentor — the clinical complexity, the patient transformation. He started training to offer the procedure himself. Doing dentistry at a level he never imagined after 20 years.

What He'd Tell His Past Self (11:30-12:30)

DR. O: "If you could go back and talk to the version of yourself who was sitting at home late at night googling 'sell dental practice' — what would you tell him?"

Authenticity moment — not scripted. Possible directions: "Stop being afraid and start asking better questions" / "The fear of change is worse than the change itself" / "Being stubborn about going it alone isn't strength — it's just stubbornness."
The Question Every Dentist Should Ask (12:30-13:15)

DR. O: "Last question. What's the one question every dentist should ask before they partner with anyone?"

Cavendish's answer should be organic. Possible directions: "Can I talk to your partners? Not the ones you choose. Ones I choose." / "What does year three look like? Show me a partner who's been with you for three years."

SEO Description

What really happens after you join a DSO? In this video, I sit down with Dr. Matt Cavendish — a dentist who'd been in practice for over 20 years before partnering with a dental partnership organization. He shares the honest truth about Day 1, the first 90 days, the 6-month mark, and what his practice looks like after a full year.

Timestamps:
0:00 - Before I partnered, I was terrified
0:30 - Meet Dr. Matt Cavendish
4:00 - Day 1: What actually changed (and what didn't)
7:00 - 6-month check-in: Clinical mentorship changed everything
8:45 - The all-on-four moment
10:00 - 1-year results: 16.5% revenue growth
11:30 - What he'd tell his past self

Schedule a Confidential Conversation: https://sgadental.com/conversation

#DSOpartnership #DentalPartnerReview #DSOexperience #JoinADSO #DentalPartnership #DentalMentorship #DSOresults #DentalPracticeGrowth #SGA #DentalTransformation
INSIDE
SGA DENTAL
Full Tour
Bottom of Funnel — Conversion 10-12 min

Inside SGA Dental Partners: How Our Partnership Model Actually Works

Target Keyword
SGA Dental Partners
Target Avatar
All personas — warm prospects
Awareness Level
Product-Aware to Most-Aware
Production Note: Tour-style documentary format. Mix of office footage, symposium clips, partner interactions, direct-to-camera. Requires most production assets of any video in the set.
SGA Dental Partners dental partnership explained Thurston Group dental Pikos Institute 4Front symposium +15 more
Performance Prediction
Lowest organic reach but highest conversion rate. This video targets prospects searching "SGA Dental Partners" by name — they've already done the research. The inside-look format (tour, partner clips, equity model walkthrough) is designed to close uncertainty, not create awareness. Direct CTA conversions should be highest per view of any video in the set.

Full Script

Hook (0:00-0:05)
Dr. O, direct to camera. Confident, calm, direct.

"You've done the research. You've heard the horror stories about DSOs. You've watched the comparison videos. Now let me show you exactly how our model is different — and you can decide for yourself."

What SGA Dental Partners Actually Is (0:35-1:30)

"SGA Dental Partners is a dental partnership platform. Not a corporate DSO. Not a management company. A partnership — where dentists retain ownership, retain clinical autonomy, and get equity in something much larger than any one practice."

"We're currently across multiple states with over sixty practice groups. General dentistry, pediatric, periodontics, oral surgery, orthodontics, cosmetic, and implantology. Every single practice in it kept its name, its team, and its way of doing things."

The Three Verticals (1:30-3:15)
Three-column graphic. B-roll of community practices, collaborative practices, specialty/implant practices as each vertical is described.
Vertical 1: Community Dentistry
Hometown practices serving families across the Southeast — Georgia, Mississippi, Alabama, Louisiana, Tennessee. Practices that have been there for 20-30 years, sponsor the Little League team, know every patient by name. SGA provides back-office support so they can keep doing what they do best without drowning in admin.
Vertical 2: Collaborative General & Specialty
National footprint — Arizona, California, Nevada, Michigan, Minnesota, Texas. The differentiator: peer learning culture. Regular partner calls. Clinical advisory boards. The annual 4Front Symposium where 100+ clinicians push each other to get better.
Vertical 3: Advanced Implantology
MODIS Dental Partners — anchored by the Pikos Institute and practices like Innovative Dental. For specialists and implant-focused practices that need capital, marketing infrastructure, and a peer network of elite clinicians. Dr. Michael A. Pikos — one of the most respected names in implant dentistry in the world.
The Thurston Group: Trust Anchor (3:15-4:45)
Thurston Group logo and statistics appear on screen.

"Behind all of this is the Thurston Group. Thurston has been operating for 38 years. They've returned over four billion dollars to partners across their portfolio. And they've built eight dental and healthcare platforms before SGA — including Smile Doctors, US Endodontics Partners, US Oral Surgery Management, and more."

"Why does this matter? Because the number one fear dentists have about PE is: 'They're going to load up on debt, squeeze my margins, and flip the company in three years.' Thurston has done it eight times. Their partners can tell you how it worked out. Their track record is not a projection. It's history."

[ON SCREEN: 38 Years | $4B+ Returned to Partners | 8+ Dental & Healthcare Platforms]
What Stays the Same (4:45-6:00)

"Your name stays on the door. Dental Partners of SW Georgia is still Dental Partners of SW Georgia. Periodontal Associates of Memphis is still Periodontal Associates of Memphis. Innovative Dental is still Innovative Dental. There is no corporate rebrand."

"Your team stays. SGA has an 85% staff retention rate across the network. And the benefits your team gets actually improve — 401(k) through Voya, healthcare through Cigna, PTO, CE stipends."

"Your clinical approach stays. You choose the lab. You choose the materials. You design the treatment plans. Nobody from a regional office is telling you which crowns to prep."

The Education Platform (6:00-7:45)
Cut to symposium footage, Pikos Institute B-roll, clinical training clips. Visually rich and energetic — use footage, not slides.

"The Pikos Institute is a globally recognized implantology training center founded by Dr. Michael A. Pikos — one of the most respected names in implant dentistry in the world. Not a brochure. Not a discount code. Real, hands-on clinical training."

"The 4Front Symposium is our annual peer collaboration event. A hundred-plus clinicians in a room together, sharing techniques, presenting cases, challenging each other."

"And the Individual Growth Engine — personalized mentorship. Dr. Cavendish was paired with a mentor through this program. He'd been practicing for 20 years and described himself as 'in a spot of complacency.' After mentorship, his revenue grew 16.5% in the trailing twelve months."

The Equity Model (7:45-9:15)
Simplified equity diagram on screen.

"When you partner with SGA, you sell a portion of your practice equity. You receive cash at closing. But you also retain an ownership stake in the combined SGA platform — not just your practice. The whole platform."

"You continue to earn clinical income. You continue to practice. And you hold equity that appreciates as the platform grows. When the platform reaches a recapitalization event — and the Thurston Group has a track record of guiding platforms to successful recaps — your retained equity participates in that value creation."

"I'll be direct: the specific financial terms of any deal are confidential and unique to each practice. The process is: Connect — an introductory conversation. Engage — an evaluation walkthrough. Partner — a mutual decision. At any point, you can walk away. No pressure."

Partner Voices (9:15-10:15)
Multiple short partner clips — 15-20 seconds each. Let partners speak in their own voices.

Dr. Mitchel Godat: "SGA supports us and manages things behind the scenes. Our partnership allows us to focus on changing lives."

Dr. Matt Cavendish: "To be able to do a complex case like this, with somebody who is also working at a very high skill level — it's fun. It's fun again."

Dr. Mitch Ellingson (CCO): "I love being a dentist, and I want to protect my profession from becoming like medicine. We want it to be more about the doctors and the patients."

The Three-Step Process
1
Connect
Introductory confidential conversation
2
Engage
Evaluation walkthrough — see the numbers
3
Partner
Mutual decision based on real information

SEO Description

What does it actually look like inside SGA Dental Partners? In this video, I walk you through our partnership model from the inside — the three practice verticals, the Thurston Group backing (38 years, $4B+ returned to partners), our education platform including the Pikos Institute, the equity model, and what stays exactly the same after you partner.

If you've done the research and you're ready to see the full picture, this is the video.

Timestamps:
0:00 - You've done the research. Here's the full picture.
0:35 - What SGA Dental Partners actually is
1:30 - The three verticals (and why they matter)
3:15 - The Thurston Group: 38 years, $4B+ returned
4:45 - What stays the same when you partner
6:00 - The education platform (Pikos Institute + 4Front)
7:45 - The equity model explained
9:15 - What partners say in their own words

Schedule a Confidential Conversation: https://sgadental.com/conversation

#SGADentalPartners #DentalPartnership #DentalPartnershipModel #DSO #ThurstonGroup #PikosInstitute #ClinicalAutonomy #DentalEquity #DentalPartner #4FrontSymposium #DentalPracticePartnership

Cross-Video Strategy Notes

End Screen Linking Chain

Video 1 End screen recommends Video 2 (Valuations)
Video 2 End screen recommends Video 3 (Model Comparison)
Video 3 End screen recommends Video 4 (Partner Review)
Video 4 End screen recommends Video 5 (Inside SGA)
Video 5 Direct CTA: sgadental.com/conversation

CTA Ladder

Videos 1-2
Primary: Practice Partnership Assessment
sgadental.com/assessment
Videos 3-4
Primary: Confidential Conversation
sgadental.com/conversation
Video 5
Warm close: Schedule conversation
sgadental.com/conversation

Production Priorities

1.Dr. Matt Cavendish interview footage (Video 4)
2.4Front Symposium footage (Videos 3, 5)
3.Dr. Mitchel Godat testimonial (Videos 1, 5)
4.Pikos Institute B-roll (Videos 3, 5)
5.SGA/Gen4/MODIS practice exteriors (all videos)