Free Live Webinar

The Dental Partnership Decision: What 100+ Practice Owners Learned After Saying Yes

A live, no-pitch masterclass on evaluating any dental partnership — led by a practicing dentist who has been on both sides of the table and a CEO who left McKinsey to build something the industry had never seen.

Wednesday, April 9, 2025

12:00 PM ET / 9:00 AM PT

75 Minutes (60 min + Live Q&A)

Event starts in

Live attendees receive a bonus not available on replay: The complete Partnership Evaluation Scorecard — a printable diagnostic you can bring to any DSO conversation.

What You Will Learn in 75 Minutes

A framework you can use tomorrow — whether or not you ever speak with us.

The 3 partnership models that actually exist

Why 90% of "DSO education" deliberately confuses them. This clarity alone will save you from the wrong conversation.

The 7 questions that predict if you will be in the happy 30% or the miserable 70%

A diagnostic framework you can apply to ANY partnership offer, including ours. Built from 100+ real partner conversations.

The economics nobody explains

EBITDA multiples, equity mechanics, second-bite math, and why "7x" can mean wildly different things depending on deal structure.

What actually changes in Year 2, Year 3, and Year 5

The post-deal reality that no DSO website talks about, told through real partner experiences — not marketing testimonials.

The one question your financial advisor should be asking

Almost none of them do. This single insight protects you from the #1 financial trap in DSO deals.

Why "clinical autonomy" is the most meaningless phrase in dental consolidation

Every DSO from Heartland to MB2 claims it. We will show you what to look for instead — and why the answer is always in the contract, not the pitch deck.

A live Q&A with Dr. Ellingson and Lamonte Jensen

Bring your hardest questions. Nothing is off limits. This is the part attendees consistently rate as the most valuable.

Your Speakers

A practicing dentist and a CEO. Between them: 20+ years in clinical practice, 100+ partner conversations, and a platform that grew from 5 practices to 90+ in 20 months.

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Dr. Mitch Ellingson

CCO & Co-Founder, Gen4 Dental Partners / SGA Dental Partners

A practicing dentist with 20+ years of experience who has personally lived the transition from private practice owner to group leader. He co-founded Gen4 because he watched corporate consolidation erode the profession he loved. As Chief Clinical Officer, he oversees clinical standards across 100+ partner practices. He has spoken at the ADA, state dental associations, and the 4Front Symposium.

"I love being a dentist, and I want to protect my profession from becoming like medicine."

Headshot

Lamonte Jensen

CEO & Co-Founder, Gen4 Dental Partners / SGA Dental Partners

Former Marine Corps infantry officer with multiple combat tours in Iraq. MBA from the University of Chicago. Former McKinsey consultant and VP at Spear Education. He co-founded Gen4 in 2021 with the thesis that dental consolidation was fundamentally broken. The result: 90+ practices in 20 months, a $350M credit facility, and a partnership with the Thurston Group — the only PE firm to have built this model 8 times across dental and healthcare, returning $4B+ to partners over 38 years.

"I left McKinsey because this industry deserved better than what corporate DSOs were building."

100+

Partner practices

20+

States

Years (Thurston Group)

$4B+

Returned to partners

"This is the webinar I wish existed when I was evaluating partnerships. Dr. Ellingson does not sugarcoat anything."

SG

SGA Partner
Practice owner since 2023

"To be able to do a complex case like this, with somebody who is also working at a very high skill level — it is fun."

MC

Dr. Matt Cavendish
20-year practice owner, SGA partner

"SGA supports us and manages things behind the scenes. Our partnership allows us to focus on changing lives."

MG

Dr. Mitchel Godat
Periodontal Associates of Memphis

247+

Practice owners and specialists
already registered

Reserve Your Seat

Join Dr. Mitch Ellingson and Lamonte Jensen for 75 minutes of unfiltered education on evaluating any dental partnership.

Completely free. No credit card required.

Live-only bonus: Partnership Evaluation Scorecard

72-hour replay available if you cannot attend live

Live Q&A — bring your hardest questions

Limited to 100 live seats

Small audience by design so Dr. Ellingson and Lamonte can answer questions personally.

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Frequently Asked Questions

Completely free. No credit card, no "premium tier," no hidden paywall. At the end of the webinar, we will share how to take the next step if you are interested in exploring a partnership with SGA. But the teaching stands on its own. If you never contact us, you will still walk away with a framework you can use with any DSO.

Yes, a replay will be available for 72 hours after the live event. However, the Partnership Evaluation Scorecard — a printable diagnostic tool you can bring to any DSO conversation — is distributed only during the live session. We strongly recommend attending live so you can also participate in the Q&A.

Practice owners and specialists who are actively evaluating — or beginning to think about — a dental partnership or DSO affiliation. Whether you are 6 months into due diligence or just starting to wonder "what if," this framework will give you clarity. Associates considering ownership transitions and financial advisors who counsel practice owners will also find the economics section highly relevant.

No. The first 60 minutes is pure education — a framework you can apply to ANY partnership, including ours. We are transparent about who we are: we do think SGA represents the best model in the market. But we also believe the best way to demonstrate that is to teach you how to evaluate everyone, including us, with clear eyes. At the end, we will briefly share how to take the next step if you are interested. No pressure.

Especially relevant. The 7-question diagnostic framework is designed to be applied to any active DSO conversation. Several past attendees have told us this webinar changed how they evaluated offers they were already considering. Bring the details of the conversation you are in — the framework will give you a new lens.

Please do. Each person should register separately so they receive the event link and reminder emails. The economics section and the 7-question framework are directly useful for financial advisors and practice consultants. Hearing it together creates better conversations afterward.

The deal terms matter less than you think. What matters is what your Monday morning looks like 18 months after you sign.

That is what this webinar is about. Not the pitch. The reality. Join us and find out.

Reserve Your Seat

Limited to 100 live seats. Free. No pitch. No obligation.